Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter...

Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth. The post How to build a stronger, more effective PPC team appeared first on Search Engine Land.

The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year. The post Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox appeared first on Search Engine Land.

The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%. The post Instapage launches first landing page platform with AMP appeared first on Search Engine Land.

On day six of its Winter Olympics series, the doodle team designed a pair of figure-skating grebes that make heart-shaped patterns across a frozen pond. The post Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes appeared first on Search Engine Land.

Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. The post A link-building case study: Using brand mentions and competitive linking tactics appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP Stories, Google Shopping links & more search refinements appeared first on Search Engine Land.

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. The post How do you optimize content for a voice-first world? appeared first on Search Engine Land.

The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy rivals. The post Spotted: Links to competing shopping engines in UK Google Shopping results appeared first on Search Engine Land.