Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Merchant Center feed changes, Searchmetrics legal win & local search industry appeared first on Search Engine Land.

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test different campaign strategies. The post Side by side: Comparing two performance marketing tools/agencies appeared first on Search Engine Land.

Google's direct upload support to end March 20, 2018. The post Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop appeared first on Search Engine Land.

Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. The post Local search industry optimistic about 2018 — but less likely to hire appeared first on Search Engine Land.

Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. The post Searchmetrics wins important victory in patent infringement lawsuit appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Hotel search ads, AMP rankings & SEO AI appeared first on Search Engine Land.

Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. The post How AI can uncover new insights and drive SEO performance appeared first on Search...

Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. The post Will AMP improve your rankings? How to set up an AMP test appeared first on...

The release opens up another paid channel for hotel marketing. The post Bing Hotel Ads moving out of beta to general release with Koddi appeared first on Search Engine Land.