Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel. The post Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement appeared first on Search Engine Land.

Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search capabilities. The post Mind your business: Our top local search columns of 2017 appeared first on Search Engine...

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017. The post Unique international trends require a unique marketing approach appeared first on Search...

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. The post Embrace a product manager mindset to improve 2018 SEO KPIs appeared...

Today's doodle shows Google's animated penguins celebrating the holidays with their warm weather friends. The post December global festivities Google doodle marks day 2 of Google’s holiday doodle series appeared first on Search Engine Land.

The two sites will be tracking Santa's whereabouts for the next 24 hours. The post Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world appeared first on Search Engine Land.

As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC appeared first on Search Engine Land.

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. The post 6 ways ad...