Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. The post SEO SWOT Analysis: Focus your efforts in areas that deliver...

Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join. The post Google adds a donate button directly into search for US-based nonprofits appeared first on Search Engine Land.

Google invited British artist Ben Lewis Giles to create the colorful image celebrating Jekyll. The post Gertrude Jekyll Google doodle marks 174th birthday of the famous British horticulturist appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Finance redesign, dynamic search results & Google Trends appeared first on Search Engine Land.

Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing. The post Auction Insights 3: The final script appeared first on Search Engine Land.

Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work. The post The changing SERP: Understanding...

Google says it aims to open up more data to show what's being searched around the world. The post Google Trends now shows data for YouTube search, Google Shopping, News search & Image search appeared first on Search Engine Land.

Check out the new Google Finance, which means many will lose the "portfolio" feature in the old Google Finance. The post Google launches new Google Finance features in search and drops the portfolio feature appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews appeared first on Search Engine Land.