This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. The post Local ranking factors study finds reviews, organic SEO best practices boost local visibility appeared first on Search Engine Land.

It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The post Are you changing keyword bids too often? appeared first on Search Engine Land.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s 2017 top contributor summit: Source: Google+ A Google door...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: TripAvisor labels risky hotels, paid search trends & more appeared first on Search Engine Land.

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to...

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land.

The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. The post Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google news knowledge graph, fake reviews & info operator appeared first on Search Engine Land.

Almost 75 percent also said they had been asked to leave a review. The post Survey: 79 percent of consumers believe they’ve seen fake local reviews appeared first on Search Engine Land.