Fun is a competitive battleground in the smart speaker race. The post Google Assistant now offering a wide range of games for kids and families appeared first on Search Engine Land.

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. The post How to use long-tail keywords to build your short-tail...

Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client. The post How to increase B2B traffic by 192% in five months appeared first on Search Engine Land.

The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties. The post Google announces new online-to-offline features on the cusp of the holiday shopping season appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google booking features, SEO facts & paid search health appeared first on Search Engine Land.

Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. The post 19 technical SEO facts for beginners appeared first on Search Engine Land.

In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. The post The nitty-gritty paid search account health check: Part 2 appeared first on Search Engine Land.

After many questions, Google finally adds a feature to let you easily add a "book online" button to your local business on Google Maps or Google Search. The post Businesses can now sign up to add booking buttons to their Google local results appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on Search Engine Land.