Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points. The post Yext begins to verticalize local business listings syndication with ‘Yext for Food’ appeared first on Search Engine Land.

There's good news and there's bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. The post Markets with home service ads: Service-area businesses are coming back to the local results appeared first on Search Engine Land.

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. The post Quality score in 2017: Should you care? appeared first on Search Engine Land.

If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised to play important holiday season role for...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine Land.

The new experience touts speed, upgraded visuals, more management tools. The post AdWords rolls out new interface to all advertisers appeared first on Search Engine Land.

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track...

As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording. The post Echo and Home will probably have to tell you they’re always listening — in Europe appeared first on Search Engine Land.

To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. The post ‘High-quality content’ tips from Google’s own style guides appeared first on Search...