Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Capitalizing on Google Tag Manager, Google My Business & more appeared first on Search Engine Land.

Search industry veteran journalist begins new role at Alphabet's core business division on October 9 The post Danny Sullivan joins Google, leaves advisor role at Third Door Media appeared first on Search Engine Land.

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor...

If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results. The post 5 ways to capitalize on Google Tag Manager appeared first on Search Engine Land.

At first glance, Google's offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. The post Local SEO: 7 Google My Business questions asked and answered appeared first on Search Engine Land.

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing. The post Google extends olive branch to publishers, lays out new focus on subscriptions appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more appeared first on Search Engine Land.

While advertisers won't be on the hook for overages, the real question is why are daily budgets still the only option? The post Google announces AdWords daily budgets can overspend by 2x, automatically appeared first on Search Engine Land.

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength. The post Visually understanding your site structure...