Create and edit the newest Shopping ad format in Editor. The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land.

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced...

There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings can give you the best chance for success. The post Anatomy of a Google search listing appeared first on...

A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they're better together. The post 3 reasons SEO is the account-based marketer’s secret weapon appeared first on Search...

The update is currently rolling out globally. The post Account-level ad extensions now available in Bing Ads appeared first on Search Engine Land.

Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever. The post Ahead of the holidays, Google Merchant Center sees substantial upgrades appeared first on Search Engine Land.

The additional line of ad copy is no longer eligible to display. The post Google kills test of second description in search ads appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini appeared first on Search Engine Land.

The device is Google's answer to the low-cost Amazon Echo Dot. The post Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4 appeared first on Search Engine Land.