Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates. The post Google announces AMP speed and viewability enhancements for ads appeared first on Search Engine Land.

BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time. The post Report: 57% of traffic now from smartphones and tablets appeared first on Search Engine Land.

When it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down. The post 10 tips for choosing the perfect domain appeared first on Search Engine Land.

Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains. The post Load time, static site generators & SEO: How we lowered our...

Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google news changes, video previews in search & Search Console data issue appeared first on Search Engine Land.

In addition to offering tips on how best to view and photograph today's eclipse, the doodle leads to a search for "solar eclipse science." The post Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event appeared first on Search Engine Land.

Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience. The post How to improve your SEO with user-friendly interlinking appeared first on Search...

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. The post Optimized store landing pages: An important part of local search strategy appeared first on Search Engine Land.