What will be the impact of the European Union's recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in. The post How the EU fine will ruin Google Shopping for the consumer appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade appeared first on Search Engine Land.

Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance. The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land.

Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load time. The post Google updates its mobile Test My Site tool with more competitive analysis appeared first on Search Engine Land.

A new option serves up an easy ad-testing scenario. The post Spotted in AdWords: Check a box and automatically create a headline test appeared first on Search Engine Land.

Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience. The post Surviving and thriving at an SEO conference appeared first on Search Engine Land.

The new design is simpler to use, more visually appealing and offers more content and context. The post Google News gets a cleaner look, new features to make it ‘more accessible’ appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU fine, Google algorithm changes & local features appeared first on Search Engine Land.

Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it's worth your time. The post Google My Business website builder SEO review appeared first on Search Engine Land.