Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics.
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics.
Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they're targeted.
Google is rolling out a new 'Your Timeline' feature for Maps over the coming weeks. The update will map visited locations.
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it.
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base.
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers.
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general.
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value.
The photo- and video-sharing app has added search features to its website for the first time.
Google shows relative strength in mobile where it produced more organic search visits than Yahoo and Bing in Q2 2015.
When Bing Native Ads is made broadly available later this year, it will allow advertisers to target user intent data both in and out of search.
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell.
Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google.
Bing has made it easier for mobile users to navigate a new neighborhood.
This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google.
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook.
This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with Chimichurri sauce, and at 7 p.m.
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to create a separate campaign.
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other mobile shopping-friendly features.
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user.
While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two.
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget.
As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.
Google Maps users can now share maps from desktop to mobile, according to a recent Google+ post.
SEO is all about conveying your entire makeup - why you're a reputable, authoritative entity - which makes for a pretty strong parallel to dating.
The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience.
Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and paid search traffic.
SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta.
Understanding the growing mobile PPC market is about understanding the ways in which consumers use mobile, and targeting users with the right message at the right time.
Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for a global audience.
If you can afford their prices, RIO SEO, SLI Systems and YourAmigo are just three companies with products that could be good supplements to your SEO efforts.
There are parallels between the resource flow in biology and that in marketing. Here are three tips you can take from Mother Nature to apply to your search campaigns.
At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career.
I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to my Internet-connected oven to lower the heat.
