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Donnerstag, 18. Juni 2015 00:00:00 Technik News
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The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature.

If the bill is passed, Russians won't even have to provide the links they want removed, putting the onus on search engines to crawl the entire Internet - an impossible task, says Yandex.

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.

Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the best deals are in the Great Plains.

Outpacing Google in terms of mobile revenue and partnering with big names like Mercedes-Benz and Nokia, Baidu is on track to being the top search engine in Asia.

The new Google Trends homepage displays a carousel of news items that are currently trending, allowing users to explore each on a real-time, minute-by-minute basis.

Google has unveiled cross-device measurement, programmatic buying and native advertising support products at its DoubleClick Leadership Summit. Google has unveiled a few ad products

Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down.

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.

The latest Google Now card includes quotes in the search results for famous people, though the quotes are displayed in a list without attributing or linking back to their sources.

Maps will give users a warning when their destination will be closed at time of arrival.

At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but drive their searches back to the search engine itself.

With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data.

Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking.

Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking.

France's data privacy agency has ordered Google to remove search results worldwide upon request, giving it two weeks to apply the "right to be forgotten" globally.

Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise.

Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit.

Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing.

Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust.

Focusing on native advertising, social sharing and influencer marketing can help marketers eliminate unnecessary touchpoints, shortening and simplifying the customer journey.

California, New York, and Florida among locations to be covered by cars in coming weeks.

When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen?

Intending to take on Google and Amazon in the e-commerce space, Facebook offers retailers a number of advertising products, such as Product Catalog and Custom Audiences.

In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices.

Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business.

Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore.

At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient.

As Yahoo discontinues features like Maps and Pipes, the search powerhouse continues to modernize with others, such as Tumblr's new GIF-based search engine.

Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores, standings, stats and predictions.

Many people are quick to blame the SEO when their sites don't make money but it often comes down to other factors, like a site that isn't aesthetically pleasing or even the weather.

Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.

A new study by Searchmetrics has found that Amazon is the most visible brand on mobile Google searches, followed by Walmart and The Home Depot.

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.

Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.

According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding SEO and analytics.

Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail and Contacts on older iOS operating systems.

Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments."

The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out.

While big brands and authoritative websites are doing fine, smaller SEOs continue to struggle with the changes Google has made to its link policy over the last two years.