A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP's broad local user base.
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered all the questions and confirms its intentions.
This Q&A by SEW's sister publication ClickZ with Eric Enge from Stone Temple Consulting sheds some light on what will undoubtedly be a well-attended session at the event.
Google’s App Indexing API will change the conversation about what true app SEO is and how it will evolve.
Here's a simple checklist to review campaigns and find roadblocks that might be impeding success in your SEO campaign.
While some of the skills needed to succeed as a modern marketer are evolving, keeping in mind these tried-and true habits will make you a highly effective search marketer.
The reality is the more we work together, the better we all do. Here are three specific examples of how SEO can improve content marketing, across all stages of a campaign.
As you work through your regular onboarding checklist, use this time to dig deeper with a few more probing questions to help you create a strategy that's practically guaranteed to succeed.
The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.
Capitalizing on news that's already out there can help you earn links back to your website - if you know how to do it effectively.
Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.
Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile.
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?
Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and could bring big business by way of local search.
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.
Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.
A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.
Here are three questions marketers must ask before launching a mobile PPC campaign.
Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist.
What kind of SEO takeaways can you get from classic Monty Python sketches?
Google isn't just dominating search, but digital advertising across the board.
The search giant is experimenting with integrating Google Hangouts into its search results.
While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be costing both clicks and rank.
Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.
Here are five ways to make the most out of mobile click-to-call opportunities and forge stronger customer connections.
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local?
The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities.
Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link-building in the SEO community.
When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms.
Call-only campaigns are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.
Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.
These three mobile marketing myths are holding search marketers back from building high-converting mobile campaigns.
In advance of his session at ClickZ Live New York, Grant Simmons of Homes.com shares tips for using personas to drive quality traffic to your website.
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop.
Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as where he expects it to move to.
Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider advice for getting to the top of the rankings.