Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.
Wikipedia founder Jimmy Wales among those backing Google's stance.
I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.
Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.
In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."
The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?
With just a few days to go until SES London, this Q&A with Tomas Vaitulevicius, SEO and analytics manager at Rightmove, will give you a peak at what’s in store at the conference.
The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing your accounts better than ever!
These lessons can help search marketing agencies or people looking to start an agency boost profits, increase client retention, and hire more talented employees.
A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don't think search is a natural fit for Apple.
Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically.
International SEO is worth the investment in time, money, and intellectual resources if it improves a business' global reach, expands their customer base, and offers them long-term stability in a global market.
Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about.
This may just be the beginning of a conversation about search engine budget allocation.
SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy.
The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a whole new set of working habits.
Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to the search engine's annual Bad Ads Report.
With less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a peak at what’s in store at the conference.
Adblock Plus has been taking money from major tech companies to have their ads unblocked.
The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called "supercookies."
Small SEO budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets.
Will Snapchat's new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?
Here are 10 top tactics for 2015 to help you build a successful case for expanding content creation and distribution budgets.
Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success.
The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time.
Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches.
It’s not about the quality of the copy but the value that content adds to the user.
Think you don’t have time for content? Think again.
Microsoft's cloud product, OneDrive, has partnered with the company's search engine Bing to automatically add searchable tags to user photos.
SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.
While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.
Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal to men.
The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.
A in-depth look at whether a site can recover from Penguin just by earning good enough links.
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.
Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.
A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder.
Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.
Good news, Windows Phone fans: Windows 10 for phones will reportedly be available on several popular smartphones—including the iconic Lumia 1020. However, don’t expect the first build of Windows 10 for phones to have the same sort of spit and polish as Windows 10 for desktops, according to Windows Central, which HTC One M8 will get Windows 10 in the first batch of the preview, at least people in the internal MS preview have WP10 on it
Governments are becoming hungrier for Twitter data, increasing the number of requests for user information by 40 percent between the first half and the second half of 2014. “Providing this level of transparency is not without its complications and sometimes means we get tough questions and criticism about our decisions,” wrote Jeremy Kessel, Twitter’s senior manager for global legal policy, Twitter received 2,871 account information requests from various governments, targeting 7,144 accounts, during the second half of 2014, and the company complied in 52 percent of the cases, it said in a
Microsoft wants to lock down the obvious name for a Windows subscription service, filing a trademark for “Windows 365.” The A potential Windows subscription service has been the subject of speculation
Not only is Tuesday for honoring the Roman god Mars, it’s now the one day you can buy the OnePlus One without an invite. Beginning at midnight Pacific every Tuesday you can order the 16GB Silk White or 64GB Sandstone Black models directly from OnePlus, no silly invitations needed. However, if you still like jumping through ridiculous hoops to buy a smartphone, just request an invite the other six days during the week. OnePlus
First, a disclaimer: Neither I personally nor PCWorld are in the computer repair business. We're here to offer advice. I'm happy to answer your tech questions, but please don't ask me what I charge to fix your computer. I'm a writer; I charge by the word. The people who do repair laptop screens charge by the hour and the parts. Knowing the cost of a replacement screen will help you predict and control the cost. Doing the job yourself may save more money, but it may also brick the computer--and that doesn't save you anything.
Rumors of incoming Cortana integration with Office strengthened over the weekend after screenshots of the Microsoft's mysterious Work Assistant app leaked online. The prototype version of Work Assistant, a Windows Phone Store app limited to internal Microsoft beta testers and discovered by
GodMode. The mere mention of the omnipotence-granting tweak should bring a smile to the face of veteran Windows tinkerers, and yes, the legendary hidden feature still works in the Windows 10 Preview. GodMode essentially unlocks a centralized table of contents for all of Windows’ far-flung features and customization options, drawing all your options together into a single interface and sorting them by tweak types. Once you’ve basked in its glory, you’ll be hooked for life. Activating it is easy: Just create a new folder and rename it to following: GodMode.{ED7BA470-8E54-465E-825C-99712043E01C} Be sure to include the period after “GodMode”! And while this hack is known as GodMode far and wide, you can actually name this folder whatever you’d like by altering the “GodMode” portion of the string. Hassle-Free PC columnist Ian Paul names his Jedi Mode, as he explained in his
Dish's live television streaming service Sling doesn't even come close to offering what you might call the essentials in TV programming, but it does offer many popular channels like ESPN, ESPN 2, TNT, TBS, Food Network, the Disney Channel and CNN.
Rejoice! Beginning February 11, your smartphone or tablet will no longer be tied down by the shackles of your wireless carrier’s ridiculous rules. Carriers will be required to honor your unlock request so that you can take your phone to whatever other carrier you damn well please. The carriers and the FCC have all offered up their own Back in 2013, the CTIA (a wireless trade group) set forth a list of new voluntary
Today’s tablets and phones have all the processing power you need for creating incredible movies, on the go. Here are three apps that can help. iMovie makes the most of a small screen, allowing you to trim video clips easily. Apple’s $5 iOS video editing app is both
The MacBook Air's battery life is legendary. Colleagues who drive MacBook Airs claim they can get all-day battery life, and that no similarly sized PC can do the same. But now we have a real contender: The Before we dig in, it's important to note that there's no single test that can compare PC and MacBook battery life directly. We have to arrive at comparable numbers through reasoned use of similar tests. I'll also be discussing other reviewers' tests to help paint a more detailed picture.
There was a time when Bluetooth was a technology in search of a purpose. Now you’ll find the wireless protocol in everything from smartphones to speakers, headphones, light bulbs and yes, even toothbrushes. The smartphone app for Oral-B’s Pro 5000 electric toothbrush makes a game out of brushing your teeth, and that could encourage Dumb as that limitation might be, the Pro 5000 left my teeth feeling almost as clean as if I’d just visited my dental hygienist. That’s pretty great. The kit comes with a charging stand for the battery-operated handle (Oral-B claims the battery will last 10 days on a charge, and that it cannot be overcharged).