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Freitag, 06. Februar 2015 00:00:00 Technik News
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I'm flying home from DICE today but JetBlue kindly decided to delay my flight nearly three hours, so that means I've got plenty of time to assemble the week's most important gaming news for your convenience. This week: Lots of I'm shocked—

Here's a look at the new and updated Android apps and games you need to grab this week.

Google is once again bearing gifts, this time throwing $6 worth of Google Play credit your way if you own a Chromecast. To score this deal, you’ll need to follow a few steps. First, your computer needs to be connected to the same Wi-Fi network as your You’ll see a list of offers, one of which will be the current promotion. Don’t let the verbiage mislead you: even though Google says it’s to “enjoy a Valentine’s Day movie rental,” the currency is good for anything in the Google Play store: apps, games, books, and of course TV shows and movies.

Google Maps now puts its new Local Guides is a rebranding of the City Experts program, which is Google's effort to get more user reviews inside of Google Maps.  It's part of Google's effort to compete with Yelp, which is currently synonymous with local reviews. By getting more of these impressions inside of Google Maps, the company hopes you'll spend more time there—and hopefully click on an ad or two, no doubt—instead of leaping over to Yelp. 

Back in the nineties, when we first started to understand the promise of this whole “Internet” thing, satellite Internet access represented the promise of the future: High speeds, delivered anywhere, without waiting for your local phone company or cable provider to build out the infrastructure necessary for broadband access. The reality was less glamorous.

Cyber criminals are always looking for vulnerabilities, and in this case, it’s parental instinct. A new phishing scam is disguised as an alert to child sexual predators. The scam email looks like a warning for parents about a known predator who moved into their ZIP code area. In a blog post by IT security company KnowBe4, What was really interesting to me is that I received two emails back to back: One was from KnowBe4 PR contacting me about this story, and the one immediately afterward was one of the phishing emails Sjouwerman described.

Freewheel, Even though it’s Wi-Fi based, Freewheel still comes with a regular phone number to send and receive calls and texts. If you live in the New York City metropolitan area you can even port your current number over to Freewheel.

Like a decentralized Wayback Machine, a new tool called Amber is letting individual websites join the fight against link rot. With For instance, let's say a Microsoft employee

The web has changed in fundamental ways over the years—like when sites started turning into full-blown apps—but one thing that If you just need a list with stuff organized into folders then the standard bookmarks manager in your browser of choice will do just fine. But if you want to take your bookmarks to the next level with a sleeker visual look, annotations, or notes, then check out these three bookmark power tools. Dewey Bookmarks.

Google is on a tear adding new security features to Chrome OS. A mere week ago, the company rolled out the ability to On Wednesday, Google announced an admin console update, which Chrome OS evangelist

Okay, DICE Awards are about to start. So far they've locked us in a room and made us eat chicken-on-a-stick.

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.

In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."

The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?

With just a few days to go until SES London, this Q&A with Tomas Vaitulevicius, SEO and analytics manager at Rightmove, will give you a peak at what’s in store at the conference.

The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing your accounts better than ever!

These lessons can help search marketing agencies or people looking to start an agency boost profits, increase client retention, and hire more talented employees.

A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don't think search is a natural fit for Apple.

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically.

International SEO is worth the investment in time, money, and intellectual resources if it improves a business' global reach, expands their customer base, and offers them long-term stability in a global market.

Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about.

This may just be the beginning of a conversation about search engine budget allocation.

SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy.

The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a whole new set of working habits.

Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to the search engine's annual Bad Ads Report.

With less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a peak at what’s in store at the conference.

Adblock Plus has been taking money from major tech companies to have their ads unblocked.

The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called "supercookies."

Small SEO budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets.

Will Snapchat's new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?

Here are 10 top tactics for 2015 to help you build a successful case for expanding content creation and distribution budgets.

Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.

Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success.

The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time.

Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches.

It’s not about the quality of the copy but the value that content adds to the user.

Think you don’t have time for content? Think again.

Microsoft's cloud product, OneDrive, has partnered with the company's search engine Bing to automatically add searchable tags to user photos.

SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.

While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.

Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal to men.

The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.

A in-depth look at whether a site can recover from Penguin just by earning good enough links.

Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.

Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder.

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa.

The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places.

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better.