Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated.
Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.
Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what's nearby.
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search.
As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum.
After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs.
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist.
Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results.
YouTube is the most popular source for online TV, with Netflix coming in second and Hulu third. That’s the conclusion of a 2,400-person survey conducted by Frank N. Magid Associates, one of broadcast television’s most respected consulting firms. The survey was conducted in June 2014, with the The numbers: Magid asked 2,400 people to check off a list of websites that they use to watch online TV. Thirty-eight percent checked YouTube, followed by 33 percent for Netflix. Hulu came in at distant third with 17 percent, and Amazon Prime was checked off by 14 percent.
With more and more computing hardware moving into the tablet and smartphone spaces, old giants like Dell, EMC, and Hewlett-Packard are exploring merger talks, according to a report. Since the talks broke off, there's no indication that the established PC landscape is going to be rewritten anytime soon. Combining EMC and HP would have created a company with a market value of about $130 billion, the
Are you one of those people who believes the moon landing was Especially since Nvidia is now backing him up
Lenovo will refund $100 or issue a $250 voucher to owners of the IdeaPad U310 and U410 laptops to settle a class-action lawsuit alleging design defects in the computers. The U310 and U410 laptops, which shipped in 2012, had defects that caused Wi-Fi to slow down or not work. Complaints about Wi-Fi in the laptops have piled up over the years and flooded the company’s forums. Notices about the settlement agreement were sent starting this month. Customers can visit the The class-action settlement was agreed to by Lenovo and plaintiff Garrett Kacsuta and others, and filed Aug. 22 with the U.S. District Court for the Central District of California, Southern Division.
The release of Delve, the first application to use Microsoft’s Office Graph machine learning engine, will be remembered years from now as either the genesis of a revolutionary technology or as a fireworks-style launch that dazzled everyone only for a brief moment. Whatever the future holds for Delve and the Office Graph, the stakes are sky high for Microsoft, its rivals and its current and prospective customers. So it’s important to pay attention to how Microsoft further develops the technology, how customers adopt it, how competitors respond to it and how enthusiastically—or timidly—partners choose to support it, if at all. If Microsoft realizes its Office Graph vision—and it may take years to materialize—then the way information workers interact with business software today and the way they find digital information will seem ancient and grossly inefficient. And Microsoft might fly past competitors in the enterprise with a technology that creates a sort of cockpit that automates and simplifies for employees the use of their Microsoft and non-Microsoft software.
We've heard
Over the coming months, we’ll see a lot of new phones trumpeting 64-bit processors. Should you run out to get one? Is 64-bit silicon twice as good as that crummy 32-bit technology we’ve been using for years? The short answer is no. The longer answer is that the move to a newer ARM architecture includes some nice enhancements, but being 64-bit isn’t, by itself, all that important. Before you pull out your wallet to snag the
It's another big sales weekend for Apple as the iPhone 6 and 6 Plus hit the street with 10 million devices sold already.
Good news, OneDrive users: A mere three months after Playing off the social media whirlwind raging around
An audience busily typing into their laptops as you give your presentation may be the most engaged, fascinated audience you’ll ever have. Or they may be busily surfing cat videos. How do you tell? Zoho’s Showtime app knows. “A listener’s attention span drops,” explained Sridhar Vembu, the chief executive of Zoho. “Everyone has their smartphones, and laptops, and are checking their email... Presentations became boring because people are just not paying as much attention as they used to.” Showtime, which Vembu demonstrated at the company’s recent user conference, is a way to take the concept of audience engagement and bring it to the real world—making presentations an effective communication medium.
Apologies to Samsung. I've talked a lot of smack about
Three weeks ago, I switched from Google search to Bing. There, I said it. No longer do I Google something; I Bing it. And I haven't looked back since. The move away from Google wasn't easy. Sometime in the late 1990s, I was invited to test out Google's search engine. I moved from poring though filing cabinets to typing queries in a search box. If it was out there on the Web, Google promised, Google would find it. And it did. Over the years, Google became smarter and more responsive. Google Instant auto-suggested search results before I finished typing them. "Google it" became part of my vernacular. Meanwhile, Microsoft's Bing search engine was getting no respect. Bing it? Please.
We don't really like to swear on this site. By and large PCWorld is a family-friendly affair. Which is a shame, because at Oculus Connect on Saturday I got hands-on time with And all I can say is [redacted], it's amazing. In case you missed the announcement Saturday morning, here's a quick rundown of what Crescent Bay entails. It's
Samsung on Thursday announced price reductions and updates for its Knox security and management software for IT shops and a free My Knox service that is directly available to professionals using ActiveSync. My Knox can be installed on a user’s Galaxy S5 or Galaxy Note 4 smartphone without an IT administrator’s involvement to set up a My Knox User Portal to remotely find, wipe and lock a device, according to a With My Knox, professionals can synchronize emails, calendar events and contacts between desktop computers and mobile devices, Samsung said. It creates a virtual Android partition within the mobile device that has its own home screen, launcher, apps and widget.