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Dienstag, 29. Oktober 2013 00:00:00 Technik News
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Reto Fankhauser ist Senior Security Architect bei Elca Zürich. Im Interview erklärt er, welche falschen Annahmen ihm hinsichtlich der Risikobewertung häufig begegnen.

Letzten Freitag referierte die Rechtsanwältin Charlene Kramer im Rahmen der "Vortragsreihe am Mittag" des Europa Instituts zu den rechtlichen Aspekten des Cloud Computings, über Datensicherheit, Cyber Crime und Modern Work.

Der TV-Service Zattoo hat ein neues Erscheinungsbild erhalten. Das responsive Design soll vor allem die Nutzung auf mobilen Geräten verbessern.

Nur wenige Tage nach dem Release von Windows 8.1 ist das Betriebssystem bereits offengelegt worden. Hacker konnten Berichten zufolge die Lizenzierung umgehen – ein gültiger Produktschlüssel werde demnach unnötig.

Der deutsche Softwarehersteller SAP darf den Handel mit gebrauchten Lizenzen nicht verbieten. Ein Urteil des Hamburger Landgerichts vom Freitag untersagt die Verwendung von zwei Klauseln der allgemeinen Geschäftsbedingungen von SAP.

Googles selbstfahrende Autos Prius und Lexus sollen weniger abrupt beschleunigen und abbremsen als menschliche Fahrer. Ausserdem würden sie besser Abstand zum vorderen Auto halten.

Ueli Maurer hat eine neue Technologie gegen Lauschangriffe angekündigt. Ob es sich dabei um eine Verschlüsselungssoftware oder um Krypto-Handys handelt, ist noch unklar.

Plattformen wie Openstack und Cloudstack wollen den Aufbau einer Cloud vereinfachen, die Verwaltung von Multi-Cloud-Umgebungen erleichtern und proprietäre Lösungen ersetzen. So entsteht eine Open-Source-Alternative zu Amazons Web Services.

Der Verband ICT-Berufsbildung Schweiz hat letzten Donnerstag die besten Schweizer Lehrbetriebe für Informatik und Mediamatik ausgezeichnet. Bibus, die Credit Suisse und das Universitätsspital Zürich ergatterten den ersten Platz.

Energie Wasser Luzern hat seine gesamte Informatik in den Outsourcing-Betrieb der Glattbrugger iSource überführt.

Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks.

Google+ unveiled a series of 18 enhancements and upgrades across their photo, video and Hangouts offerings today. Most notably, the social giant is taking a swipe at iMovies with an addition to the Auto Awesome suite: Auto Awesome Movies.

Having a large amount of indexed pages doesn't automatically give you a higher ranking, but having more pages provides more potential for someone to link to your site as well as getting overall search traffic on those internal pages.

To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal.

Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site.

Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set performance goals so you see a tangible ROI.

SES Chicago 2013 is just a week away. Get a sneak preview of the content, exclusive networking events, insightful keynotes, must-attend conference sessions and more as you prepare yourself for an info and action-packed time at SES Chicago.

Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.

Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to connect with your audience.

Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns.

If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to?

Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Some speculate there could be a free component to the service, as well.

Facebook search quality and ranking engineer Ashoat Tevosyan shared a look under the Graph Search hood in a post this week on the Facebook Engineering page. The posts index alone houses over 700 TB of data, he said, and includes over 100 ranking factors f

Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing.

Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns.

Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more.

Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline that stopped the flow of PageRank data to webmasters. There will not be another PageRank update visible to the public in 2013.

How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links.

This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats. (Everything in this particular column should be taken with a serious dose of tongue-in-cheek.)

When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature.