Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of rolling out cross-account conversion tracking and search funnels for MCC users, today, Google...
In this Buyer’s Guide, learn about the latest trends, opportunities and challenges facing the market for Enterprise SEO Tools. Drawing from interviews with industry leaders and their customers, this report profiles vendors in the SEO Tools marketplace and what you need to look for in an SEO...
Yesterday, Google posted a plea on their Google Europe blog asking European courts to dismiss a lawsuit filed by former Formula One president Max Mosley. The lawsuit requests that Google build a filter to identify and block what Mosley claims is unlawful content. A report on Bloomberg.com claims...
Foursquare’s superuser program, now 40,000 people strong, is getting an overhaul. The company says it’ll soon launch an automated test that will make it easier for users to become superusers — they’re the ones with special privileges to edit business listings and venues in...
What are the top stories being shared on Facebook and Twitter? There’s a new way to get a sense of that. Bing News got a makeover today, including new “Trending” boxes that show news content that’s popular on both of those social networks. Bing News Now Features Trending...
Despite the fact that search history can be so revealing about people’s desires and interests, a new survey of US internet users finds that concern over search privacy — while significant — still ranks far behind other online privacy issues. The survey by the Pew Research Center...
September 5th marks the first anniversary of AdWords Scripts. I’ve been using them extensively to automate tasks ranging from reporting Quality Score to creating entire AdWords accounts from spreadsheets of products and services. Scripts have come a long way since they were launched, so to...
Last month, I shared a case study of a client I’m currently working with on a duplicate content issue. It turns out that this particular site had significantly lost rankings over the past year because of other sites “lifting” their content, often verbatim, causing the...
Big data. You’ve undoubtedly heard this often-used phrase, generally paired with grandiose visions of how mining big data’s mother lodes holds the key to tackling big problems – solving climate change, realizing world peace, ending disease and suffering… you’ve heard...
Nine Bay Area Meetup Groups plan to converge on the SES San Francisco conference next week. Here, organizers of several of these groups share insights on good, bad, and ugly industry developments; budget priorities; and top tips for holiday success.
Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.
Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts aren't revolutionary, but incrementally will add up and help you reclaim some valuable time every day.
When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is targeting and/or language the website is in.
A new report looks at some key battles in video games, smartphones, tablets, and web browsers in the run-up to the holiday season, identifying which brands' commercials are attracting the most attention online and which desperately need an upgrade.
The Android 4.4 operating system will be called KitKat. A deal with Nestlé, which owns the Kit Kat name, came about after a decision by Google to take a break from the norm and name its latest OS after a candy bar. No money changed hands.
Ever since Facebook hashtags launched, marketers have been trying to determine ROI. So far, reports have shown that hashtags may not be performing up to par. In fact, a new analysis shows engagement and viral reach is down on posts with hashtags.
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five geo-targeting techniques that can greatly improve performance and ROI in Google AdWords campaigns.
Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment!
If you've received this warning, it's because Google has determined your site isn't serving the best possible quality of content for your visitors, primarily because it's either nearly non-existent, or the content isn't unique or original.
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever.
Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content."
Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here's a guide on using this information for SEO.
Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared to get ultra-organized early on. Here's how to capitalize on everything from annual events to major holidays.
Have trouble keeping up with everything when managing multiple SEO campaigns? Cyfe is an all-in-one business analytics tool that let you create dashboards with multiple widgets organizing SEO data, competitor stats, brand mentions, email, and more.
After Google' Penguin 2.0 update, many websites have seen rankings drop for keywords that they used to be steady on for a long time. Where can and should people with a small content, link, and SEO budget in general be looking for links now?
Do you have a small website that isn't performing as well in Google's search results as you think it should? Google's Matt Cutts is asking small website owners to submit sites and explain why they deserve to outrank other websites on Google.
Twitter was busy this week with two announcements. First, Twitter announced that it has made Lead Generation Cards available to all advertisers. Meanwhile, Twitter made conversations easier to follow by putting tweets in chronological order.
Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What's more, running backlink analyses can help develop your fundamental knowledge of links, link building strategies, and link quality.
At SES San Francisco, Bill Hunt will show you how to mine your search keywords and social data for new revenue opportunities. Here, Hunt shares some insights on where to find data and some tips and tricks for getting started with keyword research.
Don't expect any personalized responses from Google, considering there are 250 million domain names, and Google took manual action on 400,000 websites just in January 2013. They also receive about 5,000 reconsideration requests every week.
Trendrr creates big data social analytics products for TV and media brands, including Curatorr, which allows clients to curate tweets for broadcast, or analyze discussions on social networks to create ranking lists or voting systems.
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged.
Facebook has drastically changed its contest rules for businesses. What was once restricted is now available. Brands can choose to run contests on the timeline with a variety of entry and voting mechanisms, as well as through a third-party app.
It's absolutely critical to understand and remember the differences between correlation, causation, and coincidence. Here we define each term, and look at some examples that you likely have (or will) encounter while monitoring your rankings.