As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high conversion rate (qualified traffic). This process is trickier than it seems because of the inverse relationship between those two metrics. In this article, I’ll...
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West, March 11-13, 2013, at the San Jose McEnery Convention Center.. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is...
Just over three months ago, Google launched the news keyword meta tag designed to let news publishers have a better chance of ranking for words they might not have included in their headlines. Adoption rate so far? Only about 5% of the sources within Google News use the tag, according to new data...
2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up? Being ahead of the game on the topics that matter will put you head and shoulders above the competition, so take the quiz below and see how you would fare. Then [...]
Goodbye 2012, hello 2013. For my last column of the year, I’m selecting five link building myths that I hope go away completely in 2013, and giving my rationale as to why they should be gone. The only reason I’m picking five is because it’s the day after Christmas, and if I had...
SEOMoz’s recent acquisition of GetListed has got me thinking — there’s a dangerous trend going on in the SEO Tools market. I call it the SMB Death March. SEO Tool Market The SEO Tool market has exploded over the past couple of years, and with good reason. These days, it seems like...
As I write this piece, the Mayan calendar is about to end bringing about the demise of everything. So, if you’re reading this, we survived and the predictions were wrong. Predicting the future is always tricky, but I’m going to have a go at predicting 2013 in the confidence that more of...
Google seems to be testing a new feature named “Quick View” in their smart phone enabled search results. The feature lets you load a page from the source web site in a quicker method, instead of loading the full page, which might require longer download time. Here is a picture of...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip...
Flat glass is boring. All the fanciest Android phones have curved glass displays. Not to be left out of the display-warping ways, Apple has patented its own glass-bending process.
The 2012 Dew Tour wrapped up the season by shredding the slopes of Breckenridge, Colorado, and we've got great footage of the action from a boundary-pushing point-of-view. Mountain Dew's army of videographers used cable-cam technology to get some super slick angles on the superpipe action. The cameras were strung along a cable down the ...
Crime-fighting is tough. Look at Batman. That guy's a mess. Still, for most people, if you witness a crime you want to do something about it. And while screaming "citizen's arrest" seems about as toothless as a substitute teacher in a junior high class, using that smartphone with all its media-capturing features actually makes sense.
This unique image shows AB7, one of the highest excitation nebulae in the Magellanic Clouds (MCs), two satellite galaxies of our own Milky Way. AB7 is a binary star, consisting of one WR-star ? highly evolved massive star - and a mid-age massive companion of spectral type O. These exceptional stars have very strong stellar winds: they continuously eject energetic particles ? like the "solar wind" from the Sun ? but some 10 to 1,000 million times more intensely than our star! These powerful winds exert an enormous pressure on the surrounding interstellar material and forcefully shape those clouds into "bubbles", well visible in the photos by their blue colour. AB7 is particularly remarkable: the associated huge nebula and HeII region indicate that this star is one of the, if not the, hottest WR-star known so far, with a surface temperature in excess of 120,000 degrees ! Just outside this nebula, a small network of green filaments is visible ? they are the remains of another supernova explosion.
High-speed rail has hit another milestone, this time in China, with the opening of the world's longest bullet train line.
No two snowflakes are alike, not even these computer-generated versions.
Soon three varieties of stealthy U.S. warplanes could all be within striking range of China at the same time.
This year, our list of most popular stories was dominated by 2012's most famous robot, a long-sought subatomic particle, 10 billion exoplanets and an amazing new spider species.
Since our last Raspberry Pi roundup we've found 10 more amazing projects that show how versatile this diminutive PCB is. From voice-activated coffee makers to wall-hanging plotters, the Raspberry Pi is proving to be a fruitful addition to the maker's toolbox.
This year-end
What?s remarkable about the Japanese gaming fanzines you'll find at this week's Comic Market expo is how obsessively minute the subject matter can be.
New developments in neurology and genetics could give rise to new breeds of biologically-enhanced troops possessing what one expert in the field calls "mutant powers." For Andrew Herr, that future can't come soon enough.
Federal regulators are proposing that new automobiles sold in the United States after September 2014 come equipped with black boxes, so-called ?event data recorders? that chronicle everything from how fast a vehicle was traveling, the number of passengers and even a car?s location.
A new wave of social networks are helping police and residents fight crime more collaboratively.
They're grabby. They use microbes as fuel. They're the robots the Navy wants to send to outer space.
We've driven, ridden and flown some serious kit this year. But only a handful of rides left us weak in the knees and ready to lighten our wallets.
First, we had an ATV that goes on water, now we?ve got a Ural motorcycle and sidecar that?ll sit in the drink without leaking. All you have to do is paddle.
This keep-me-out-of-the-kitchen guy is here to tell you that if you hate to cook, this appliance from VitaClay is a great substitute chef.
Google's daily brainteaser helps hone your search skills.
Vertigo Comics has adapted Quentin Tarantino's
This panorama of a section of the Milky Way in the constellations of Scutum and Aquila illustrates the dynamic interplay between the birth and death of massive stars in our Galaxy.
Peter Kirstein is the man who put the Queen of England on the internet. In 1976.
The most audaciously priced gear that caught our eye in 2012.
We round up the most amazing, mind-blowing, spectacular, and jaw-dropping photos of planets, moons, galaxies, and nebulas from our perennially popular Space Photo of the Day gallery.
Google's daily brainteaser helps hone your search skills.
Christmas Eve movie streaming was a little bumpy for some Netflix customers, thanks to an outage at Amazon's North Virginia data centers.The problems started at about 12:30 p.m. Pacific, and it didn't take long for customers to start reporting downtime with Netflix's streaming video service.At 9:30 p.m. a Netflix spokesman reported that the issue affects ...
You've heard the hype a hundred times: Physicists hope to someday build a whiz-bang quantum computer that can solve problems that would overwhelm an ordinary computer. Now, four separate teams have taken a step toward achieving such "quantum speed-up" by demonstrating a simpler, more limited form of quantum computing that, if it can be improved, might soon give classical computers a run for their money.
Get ready to break out the eyeliner and the candelabras, because the Army is going goth with materials so dark, they can absorb 99 percent of all light.
Colorful Large Magellanic CloudIn commemoration of NASA's Hubble Space Telescope completing its 100,000th orbit in its 18th year of exploration and discovery, scientists at the Space Telescope Science Institute in Baltimore, Maryland, have aimed Hubble to take a snapshot of a dazzling region of celestial birth and renewal.
After an acrobatic plunge through the Martian atmosphere, NASA's Mars rover Curiosity touched down safely in Gale Crater. Immediately, the rover began shooting photos, beaming them back to scientists and engineers waiting eagerly on Earth. Here, we've gathered some of our favorite images from (and of) Curiosity.