Germany’s Bettina Wulff is taking Google to court over suggestions she is a prostitute in Google autocomplete results. Google can remove piracy autocomplete suggestions; should victims of defamation have the same protection?
Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords?
As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For content creators and web marketers, that means retiring tactics aimed at driving page views and ad impressions.
The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is one of the most important ingredients for a brand's success. As you plan for this year, here are three ways to get yourself ready.
SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares.” Here’s a closer look at what it can offer you.
Continuing their aggressive positioning to get people to try Bing, Microsoft and Amazon have partnered up to make Bing the default search option on the Kindle Fire. Bing will be the default engine for the Silk Web browser on the new Kindle line.
Microsoft is to rebrand its advertising arm as part of a deeper partnership with search firm Yahoo. Bing Ads will replace the Microsoft platform formerly known as adCenter. This rebranding has also already been launched on the adCenter landing page.
On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the future of websites, social media & search engines.
Vitaly Borker, formerly of DecorMyEyes.com, was sentenced to four years in federal prison and ordered to pay almost $100,000 in fines and restitution for terrorizing and stalking customers who complained about his counterfeit goods.
A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you.
Publishing value-driven, quality content is a major key to SEO success. But finding a pool of reliable freelancers who have great writing chops and knowledge of a specific industry isn't easy. Here's one approach that can yield excellent results.
With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately jumped ship to content strategy. A noble aim, but should it the be all and end all?
Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since March, but the number of search visits to Tumblr has climbed nearly 200% year-over-year to 24 million search clicks in July.
Google has bought web-based security tool developer VirusTotal. Google will continue to maintain the VirusTotal online malware scanning tool and the VirusTotal team will operate as an independent entity. Terms of the deal were not disclosed.
When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance.
Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle – complete with animations and its own storyline – that celebrates the 46th anniversary of the original "Star Trek" TV series, which originally aired September 8, 1966.
Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you could without a content-based strategy.
Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use this checklist to identify the underlying cause, and prioritize the list based on the simplicity of the solution.
A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1 over Google's results. According to the survey, even those who thought they preferred Google, chose Bing. Now Microsoft plan to change people's perception.
A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22, 2012, is largely unchanged from last year, but has added a section instructing reviewers how to rate page quality.